What share of businesses have a website? 246 territories

Auspector ·

31.7% of the 222,352,264 business records in our database carry website information — the business’s own site or a booking, appointment or other platform page; social profiles do not count (measured October 23, 2026). Among the 107 comparable territories (at least 100,000 records each), the rate runs from 73.4% (Netherlands) to 1.5% (Syria).

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Share of all business records with website information (own website or platform page, social profiles not counted) in the 15 priced markets, October 23, 2026: Netherlands 73.4%, Switzerland 70.6%, Germany 68.2%, Sweden 67.3%, Australia 65.9%, United Kingdom 62.4%, United States 61.7%, Canada 61.6%, France 56.9%, Spain 52.0%, Italy 50.6%, United Arab Emirates 40.2%, Singapore 39.4%, Türkiye 27.9%, Saudi Arabia 18.1%.

United States and United Kingdom

The United States is at rank 12 of 107: 61.7% of its 24.3 million records carry website information. The United Kingdom is at rank 10 with 62.4%. Across the 15 priced markets, the rate ranges from 73.4% (Netherlands) to 18.1% (Saudi Arabia).

Website information is not always an own website. Split by type of web address (measured October 24, 2026), 57.2% of US records point to the business’s own domain, 4.5% to a booking, appointment or other platform page, and 1.6% to a social profile only, which we do not count. In the UK, own websites account for 53.1% of records and lodging and booking pages alone for 8.5%.

Highest and lowest

28 of the 107 comparable territories have website information on at least half of their records; in 53, fewer than one record in five carries it.

Highest website information rate: top 10
Country/territoryRankRecordsWebsite infoPhone
Netherlands11,814,66173.4%78.5%
Switzerland21,037,58170.6%77.1%
Austria3846,41469.6%66.3%
Germany46,827,62268.2%74.0%
Sweden5601,53967.3%72.8%
Denmark6513,79366.1%69.8%
Australia72,453,56765.9%76.3%
New Zealand8443,25963.9%74.4%
Estonia9103,93862.6%72.6%
United Kingdom105,109,46162.4%72.9%
All records, measured October 23, 2026. Rank among the 107 comparable territories (at least 100,000 records, quality filters below).
Lowest website information rate: bottom 10
Country/territoryRankRecordsWebsite infoPhone
Venezuela98605,3117.5%55.3%
Indonesia9915,440,2005.8%56.7%
Algeria100914,0324.0%42.5%
Afghanistan101130,1443.9%32.5%
Myanmar (Burma)102533,8343.6%46.3%
Libya103225,7233.1%29.9%
Iraq104679,7482.9%28.6%
Yemen105304,6892.7%33.3%
Sudan106183,9021.7%24.2%
Syria107275,0911.5%23.5%
All records, measured October 23, 2026. Rank among the 107 comparable territories (at least 100,000 records, quality filters below).

The 15 priced markets

Website information in the 15 priced markets
Country/territoryRankRecordsWebsite infoPhone
Netherlands11,814,66173.4%78.5%
Switzerland21,037,58170.6%77.1%
Germany46,827,62268.2%74.0%
Sweden5601,53967.3%72.8%
Australia72,453,56765.9%76.3%
United Kingdom105,109,46162.4%72.9%
United States1224,256,92461.7%83.2%
Canada143,928,43861.6%80.7%
France186,255,19856.9%67.6%
Spain233,820,49152.0%67.2%
Italy265,284,95650.6%67.8%
United Arab Emirates37676,79740.2%79.2%
Singapore39331,79239.4%76.0%
Türkiye474,240,25027.9%67.6%
Saudi Arabia591,116,65518.1%66.2%
All records, measured October 23, 2026. Rank among the 107 comparable territories (at least 100,000 records, quality filters below).

Own website or platform page?

For 18 countries — the 15 priced markets plus Austria, Belgium and Luxembourg — we split every record by the type of its web address. Website information is the own website plus platform pages. A social media profile on its own does not count, so those records sit with the ones that have no web address.

What the web address on a record is: 18 countries
CountryRecordsWebsite infoOwn websitePlatform pagesSocial profile (not counted)No web address
Netherlands1,814,66573.4%70.1%3.3%0.8%25.8%
Sweden601,54067.3%63.7%3.7%1.6%31.1%
Switzerland1,037,60370.6%60.9%9.7%0.7%28.7%
Germany6,828,02668.2%60.6%7.7%1.0%30.7%
Australia2,453,57065.9%59.7%6.2%2.4%31.7%
Canada3,928,48461.6%59.1%2.6%2.1%36.2%
Belgium985,43561.7%57.7%4.0%2.3%36.0%
United States24,256,95461.7%57.2%4.5%1.6%36.7%
Austria846,42269.6%55.5%14.1%0.8%29.6%
Luxembourg60,09157.6%54.6%3.1%1.3%41.0%
United Kingdom5,113,75162.5%53.1%9.4%2.2%35.3%
France6,255,21956.9%43.4%13.6%2.9%40.2%
Spain3,820,49952.0%41.7%10.4%2.8%45.2%
Singapore331,82139.4%38.8%0.6%3.3%57.3%
United Arab Emirates676,79940.2%37.8%2.4%2.7%57.1%
Italy5,291,26850.6%37.7%12.9%3.0%46.4%
Türkiye4,240,26227.9%26.1%1.8%2.6%69.5%
Saudi Arabia1,116,67918.1%17.9%0.3%2.2%79.6%
Share of all records, measured October 24, 2026 (a day after the ranking; totals differ slightly). Website info = own website + platform pages (lodging and booking, appointment, other platforms such as ordering pages or marketplaces). Website info, social profile and no web address together make up all records. Sorted by own website.

Across the 18 countries, 51.5% of records point to an own domain and 6.8% to a platform page; social profiles make up 2.0%. The gap between website information and own website is widest in Austria (14.1 points): 13.8% of its records point to a lodging or booking page, which moves it from rank 3 to rank 9 of 18 when only own websites count. In Italy, 25.5% of all website information is a platform page rather than an own domain.

Lodging and booking pages are the largest platform type in 16 of the 18 countries. Social profiles are a small share everywhere, from 0.7% of records in Switzerland to 3.3% in Singapore.

Official surveys count something else

Eurostat reports that 79.01% of enterprises in the EU had a website in 2025, and 76.66% of small enterprises with 10 to 49 persons employed (Eurostat · Digital economy and society statistics – enterprises). In our records for the 27 EU member states, website information is present on 57.9%. The two figures measure different things:

  • The survey asks enterprises; we count what is present on records of places.
  • Its unit is the enterprise; ours is the place, so a chain is one enterprise and many records.
  • It covers enterprises with at least 10 persons employed (employees and self-employed persons) in selected sectors; our records are not limited by size or sector.

Read the two side by side; neither corrects the other.

New businesses and businesses without a website

This article covers all records. For records that arrived in the last 30 days, see how many new businesses have a website. Records without website information are counted market by market in businesses without a website, and how web designers work with them is in how to get web design clients. Counts, phone rates and new records for all 246 territories are in small business statistics 2026.

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