How many new businesses have a website? 30 countries

Auspector ·

Across the 30 countries we measure, 25.4% of the 1,788,929 business records that arrived in the 30 days to October 23, 2026 carry their own website, while 52.6% carry a phone number. The website rate runs from 64.7% in Netherlands to 3.1% in Algeria.

Also in: Türkçe

Share of new business records with their own website, last 30 days, top 15 countries: Netherlands 64.7%, Germany 55.2%, Australia 54.0%, Canada 52.2%, United Kingdom 50.7%, United States 44.8%, Poland 42.5%, France 42.0%, Spain 36.1%, Italy 33.1%, Japan 32.9%, South Africa 29.7%, Türkiye 23.7%, Vietnam 19.9%, Morocco 19.4%.

The ranking

30 countries: own website and phone rate on new records
CountryNew recordsOwn websitePhone
Netherlands15,53364.7%64.0%
Germany52,76655.2%67.1%
Australia27,13954.0%71.0%
Canada47,58352.2%77.4%
United Kingdom52,01650.7%73.4%
United States315,59444.8%71.6%
Poland23,36942.5%72.7%
France60,15742.0%75.2%
Spain30,15536.1%64.7%
Italy30,54833.1%63.0%
Japan34,71432.9%39.3%
South Africa18,45529.7%78.2%
Türkiye48,86023.7%72.2%
Vietnam42,58019.9%59.6%
Morocco15,86719.4%57.2%
Colombia20,37018.5%66.0%
Brazil134,40516.5%71.9%
Malaysia19,44413.6%58.7%
Bangladesh17,93613.2%53.9%
India421,94711.8%11.8%
Argentina22,60911.7%59.4%
Nigeria27,39011.6%84.3%
Peru12,03511.3%53.8%
Mexico77,03011.2%55.1%
Pakistan49,6418.5%55.2%
Egypt24,6227.2%48.6%
Indonesia68,1257.1%50.1%
Thailand30,5426.1%57.5%
Philippines31,4666.0%42.4%
Algeria16,0313.1%36.6%
September 23 – October 23, 2026. Sorted by own-website rate. Each country links to its report.

A phone number is more common than a website

In 29 of the 30 countries, a new record is more likely to carry a phone number than its own website; the exception is Netherlands. For anyone who sells websites, that gap is the market — counted market by market in businesses without a website.

New records versus the whole database

Own website: new records versus all records
CountryNew records, last 30 daysAll records
United States44.8%57.2%
Germany55.2%60.6%
Türkiye23.7%26.1%
All-records rates use the same own-website definition, measured October 24, 2026.

In all three countries, new records carry a website less often than the database as a whole. This measurement does not show why.

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https://auspector.com/blog/new-businesses-with-a-website-30-countries