Every number here has a definition.
We do not say where the data comes from. We do say exactly what was counted, when it was counted, and where the counting stops — because a figure nobody can pin down is a figure nobody should trust.
Figures on this site were last measured on November 15, 2026 and cover 246 territories.
What each word means when we use it.
| Term | What is counted |
|---|---|
| A business | One establishment with a name and a location in our database. A chain with forty branches is forty records, not one. |
| Has a phone number | A phone number is present on the record. We do not dial it, and we do not claim it is answered. |
| No website on record | There is no website address on the record. A social media profile does not count as a website: a record whose only web address is a social profile is on this side. Booking and other platform pages count as website information. |
| Unclaimed | The listing has not been claimed by its owner. It says nothing about whether the business is trading; it says the owner has not taken control of the entry. |
| Complete | Address, phone, category and district are all present on the same record. |
| Newly opened | A business whose record carries a sign that it opened recently; the new-business feed is made of these records. Its feed date is the day the record was added to the feed, not the day the business opened or was registered. |
Counted, not sampled.
Every figure published on this site is a full count over the whole database — not an estimate extrapolated from a sample, and not a number carried over from a previous quarter. The coverage report shows the same count territory by territory.
The figures are recounted every night and refresh hourly on these pages. Every day we also re-scan the web and add newly opened businesses.
Where the counting stops.
Each record carries its details as of the day it was collected. Newly opened businesses are added every day; see how fresh it is.
246 territories are in the database; 15 are priced. The rest are exportable but unmarketed, because coverage and fill rate vary too much for us to promise anything about them.
Some fields are thin and we do not build on them. Coordinates are present on effectively every record. The fill rate of opening hours, postal codes and social links varies widely from market to market, so there are no filters for them. Phone and website fill rates, territory by territory, are on the coverage report.
There is no email and no named person. Not a gap we plan to close quietly — a line we drew.
What we will not tell you.
We do not publish where the data comes from. That is a commercial decision and we would rather state it plainly than dress it up: the sourcing is the part of this business that took the longest to build, and naming it would hand it over.
What we will not do is let that stand in for a lack of rigour. The definitions above are the whole of what each number means, the measurement date is printed next to the figures, and the coverage report lets you check any territory before you pay for it.