What is in a record

We publish what is empty, too.

You should know what is in a record before you pay for it.

So here it is, measured from the live index, for three of our markets. Inside the product, the phone, website and address fill rates for the country you select are shown too — before you export.

Field fill rates by market, measured from the live index
FieldUnited StatesGermanyTürkiye
Phone number83.4%74.2%67.8%
Website61.9%68.7%27.4%
Address, phone, category and district all present68.3%60.6%64.1%
Listing not claimed by the owner27.2%31.9%43.6%

Measured from the live index on November 15, 2026. Coordinates are present on effectively every record. The fill rate of opening hours, postal codes and social links varies widely from market to market, so there are no filters for them.

The columns you get

No email addresses, no named people.

Business name, category, address, city, district, phone, website, coordinates, and opening hours where they are published. There is no email column and no named-person column.

That is a deliberate line, not a gap we plan to close quietly.

Fill rates for every territory, not just these three, are on the coverage report. How each figure is counted is on how we measure.

Market measurements

Measured by country and sector.

How many records each sector holds, how many carry a phone number or a website, and how many arrived in the last 30 days — city by city.

Comparing countries? The New Business Index ranks 30 countries by new records in the last 30 days.

Data dictionary

Every column in the file, by its name in the file.

If you choose no columns in the panel, you get the 14 marked “default”. Add the rest when you export.

ColumnDescription
iddefaultAuspector record ID. Stable: re-importing the same record updates the row instead of duplicating it.
namedefaultBusiness name.
categorydefaultPrimary category.
categoriesEvery category on the record.
countrydefaultCountry code (ISO 3166-1, two letters).
cityCity, from the record's older address field. Some records carry a region or state name here.
districtDistrict, from the record's older address field.
neighborhoodNeighbourhood, from the record's older address field.
regiondefaultFirst administrative level: province in Türkiye, state in the US, nation in the UK (England, Scotland…). Same source as the panel's location filter.
subregiondefaultSecond administrative level: district in Türkiye, county in the US and UK.
localitydefaultCity or locality. Records without location data carry the older city field here.
areadefaultNeighbourhood or area.
addressdefaultStreet address.
postal_codedefaultPostal code.
phonedefaultPhone number, as published.
phone_e164defaultPhone number in international E.164 format (+1…). The panel only builds a callable link when this field is filled.
whatsappWhatsApp number; rarely filled in the markets we measured.
websitedefaultWebsite address. An empty value does not prove the business has no website — only that none is on the record.
linksOther links (social profiles and similar); sparse in the markets we measured.
hoursOpening hours, where published.
latLatitude.
lngLongitude.
owner_unverifieddefaultWhether the listing has not been claimed by its owner (yes/no).
langLanguage of the record.
chainName of the chain, when the record is a chain branch (empty for independent businesses).
chain_branchesNumber of the chain's branches in this country (records we sell only).
map_urlLink that opens the location on a map; redirects through auspector.com.
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