New gyms and fitness studios: openings and suppliers

How many new gyms open in the United States?

Our database holds 88,644 records of gyms and fitness studios in the United States. In the 30 days, 949 new ones arrived — 10.7 for every 1,000 already there, against 13.8 across all sectors. Relative to their stock, gyms gain new records more slowly than the average business.

New York (18) and Los Angeles (17) received the most new records, although New York has 1,973 gym and studio records and Los Angeles 1,172. Size does not set the order: Phoenix received as many new records as San Diego (10) from 369 records against 614, and more than Houston (7), third in the table by records. In four of the 12 cities — Austin, Dallas, Philadelphia and Denver — fewer than five arrived.

At state level, California received 123 new gym and studio records (11,210 in all) and New York State 61 (5,267). All US figures: gyms and fitness studios in the United States.

And in the United Kingdom?

The United Kingdom has 26,706 records of gyms and studios, and 338 new ones arrived in the 30 days: 12.7 per 1,000, against 11.5 across all sectors. London — the London locality within Greater London — received 34; every other city in the table had fewer than five.

Outside London, monthly city figures are small, so for a UK territory the county is the more useful unit. These are the six counties with the most new records across all sectors:

Kent received 14 new gym and studio records, more than Greater Manchester (11), although Greater Manchester has more records (1,046 against 606). All UK figures: gyms and fitness studios in the United Kingdom.

Six markets compared

Relative to the stock, new gym and studio records arrived faster than records across all sectors in Germany, Spain and Türkiye, and more slowly in the United States and France; in the United Kingdom the result depends on the base, so we draw no conclusion. Gyms and studios carry website information more often than the average business in the United States, the United Kingdom and Germany, about as often in France, and less often in Spain and Türkiye. In the United States, 12,782 records (14.4%) have a phone but no website information; in the United Kingdom, 4,027 (15.1%). The share is highest in Türkiye (52.3%). For anyone selling websites or booking software, those records are the list.

Who sells to a new gym, and when?

A new record is dated by the day it reached us, not by the opening day. Some of this month’s gyms are still fitting out, some have just opened, some have been trading for a while. The first conversation finds out which, because the stage decides what a new supplier can still win.

Before the doors open

• Fitness equipment: cardio machines, strength stations, free weights and racks, flooring. The kit is planned around the floor plan, the ceiling height and what the floor can carry, and delivery has to fit the fit-out schedule. Financing usually comes up in the same conversation — see equipment leasing leads.
• Membership and booking software: sign-ups, recurring billing, the class timetable and bookings, access control at the door. It has to work on the day the first member walks in, so the choice is made before opening; switching later means moving every member and every payment arrangement.
• Access, lockers and changing rooms: turnstiles or door readers linked to the software, lockers, showers, hair dryers.
• Sound: a system for the gym floor and each studio room, headset microphones for instructors.
• Insurance: premises, equipment and liability — see commercial insurance leads.

Once members arrive

• Supplements and drinks: protein, sports drinks and snacks at the front desk, in a fridge or in a vending machine. A gym that does not yet know what sells needs a small opening range and an easy reorder, not a year’s contract.
• Cleaning and towels: daily cleaning of the floor, the changing rooms and the equipment; towel and laundry service — see commercial cleaning leads.
• Payments at the desk: a card terminal for drinks, products and day passes (merchant services leads).
• Everything else: signage, a website, bookkeeping, service contracts for the machines.

Studios, chains and franchises

The sector includes yoga and pilates studios, and they buy differently: mats, props, a booking system and sound rather than a rack of barbells; a reformer studio buys reformers. A record keeps its own category, so an equipment supplier can take gyms and fitness centers only, and a mat supplier only yoga studios.

A record is a location, not a company: each club of a chain or a franchise is its own record. A name that repeats across several new records is usually a chain; equipment and software there are often chosen centrally, while an independent owner decides on site.

Working a daily list

1. Read the record first: category, website information and, where published, opening hours. A site or a booking page often shows the timetable, the price level and the equipment before you say a word.
2. Pick the hour: gyms are busiest early in the morning and after work; mid-morning or early afternoon is when an owner or a manager has ten minutes.
3. Route by district: coordinates turn the day’s new records into a route, and two studios on the same street become one trip.
4. Keep the record ID: exports carry a stable ID per record, so notes from the visit stay on the right row when you export again.

For the call itself, see the cold call script for new businesses. Rules on unsolicited calls and messages differ by country and channel, and the obligation lies with the sender; check them with your own counsel before a campaign.

The search in the panel

1. Category: gym, fitness center, yoga studio, pilates studio. Martial arts schools, boxing gyms, dance schools, swimming pools, personal trainers and sports clubs are separate categories and are not in these figures; add them if you sell to them too.
2. Area: city and district; coordinates for the route.
3. Time: arrived in the newly opened businesses section in the last 30 days.
4. Channel: phone number on record for a call team; “no website information” if you sell websites or booking software.
5. Watch: save the search, and new matches arrive by email every day.

Searching and counting are free on every plan, so you can see how many new gyms your territory had this month before you spend a credit (pricing). A credit is spent the first time you open a record’s details, and an export counts as opening; one credit opens one newly opened business or five established ones, and a record you have opened never costs again. Exports are CSV or XLSX with a stable ID per record. A record carries name, category, address, city, district, phone, web address, coordinates and, where available, opening hours; there is no email column and no named-person column.

All 35 countries

Across the 35 countries we measure, the sector holds 769,798 records and received 9,812 new ones in the 30 days; the most came from India, Brazil and the United States.