Building a lead list from new businesses, step by step
Auspector ·
A lead list from newly opened businesses comes down to seven decisions: who (category), where (city and district), when (arrival window), how you reach them (phone or address), how many there are (count before you pay), how the list reaches your CRM (export with a stable ID) and how it stays current (a daily watch).
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1. Who: pick categories, not industries
Categories in Auspector are each record’s own and are not merged into broad industries. That is useful: an insurance broker can take restaurants, pharmacies and garages and leave out everything else. Several precise categories beat one vague one. If you are not sure which categories open most often, the New Business Index and the country reports show the largest ones.
2. Where: city and district
Filter by city and district to match your territory. Coordinates are on effectively every record, so a field team can plan a route rather than a list.
3. When: the arrival window
The newly opened section holds the businesses found in the last 30 days; new ones are added every day and older ones leave. Filter by arrival date to work only on this week’s records. The date is when a record reached us, not when the business opened (freshness).
4. Channel: phone, address or the missing website
- Call team: “has a phone number”. A listed number is not a promise it is answered.
- Field team: the address, plus coordinates for the route.
- Web and SEO agencies: “phone, no website on record”. An empty website field does not prove there is no site; asking about it is a good opening line.
5. Count before you pay
Search and counts are free and unlimited on every plan. Before opening a single record, check how many matches arrive per week — that number tells you how many people the list can keep busy and which plan fits (pricing).
6. Open and export to your CRM
A credit is spent only when you open a record’s details for the first time; an export counts as an open, and a record you have opened never costs a credit again. One credit opens one newly opened business or five established ones. Exports are CSV or XLSX with a stable per-record identifier, so re-importing updates rows in your CRM instead of duplicating them.
7. Put the search on watch
Save the search and turn on the watch: new matches arrive by email every day. That is the step that turns a list into a pipeline.
What a record holds — and what it does not
Business name, category, address, city, district, phone, website, coordinates, and opening hours where published. There is no email column and no named-person column — a deliberate line (what is in a record). Rules on contacting businesses without consent differ by country, and the obligation sits with the sender; the short version is in our FAQ.
Which sellers use which list is in selling to newly opened businesses; a worked example for restaurants and cafés is in how to find new restaurants and cafés.